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To celebrate the recent opening of the new P...

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To celebrate the recent opening of the new Prada women’s ready-to-wear boutique in Saks Fifth Avenue, the prestigious department store has dedicated the six store windows on Fifth Avenue to the Prada Spring/Summer 2017 collection.

The unique setting features a sequence of three different scenarios, using rubberized elements in alternating color shades with soft forms that suggest a natural, abstract landscape.

The Prada Spring/Summer 2017 collections are displayed on different levels in front of the dynamic background for a relaxed, comfortable and dreamy atmosphere.


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Sophisticated and trendsetting, Prada’s inspiring concept of uncompromised quality and constant innovation has endured from 1913, when Mario Prada, Miuccia Prada’s grandfather, opened a shop of luxury goods in the Galleria Vittorio Emanuele in Milan. The search for rare and valuable materials and sophisticated manufacturing techniques is part of Prada’s DNA.
Prada official pages: http://twitter.com/prada http://instagram.com/prada http://store.prada.com
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